Some of the most popular shows on television today are local television news shows, according to a new study by the Hearst-Argyle Television group.
A study found that local news and hosted interviewer programs were rated as four of the top 10 shows in seven large and mid sized television markets, during the three most recent Nielsen sweeps ratings periods.
Study Says That Local TV Offers More Than Primetime Shows and Network News
“There is more to local television than primetime and the network news.”
In the recently released Neilsen July ratings data, local programming accounted for six of the top 10 shows in Pittsburgh; five of the top 10 shows in Albuquerque, Boston, Kansas City and Milwaukee; and four of the top ten in Baltimore and Sacramento.
That works out to an average of just under five top 10 programs per market. According to the study, the average was about four in the February ratings and about three in May when network programming was stronger. The ratings data comes from the independent Nielsen surveys.
Local TV News can be a good bet for advertising dollars.
Local advertisers should consider advertising opportunities beyond network or syndicated national programming.
Local television can be a “wonderful advertising proposition, reaching the homes in the local market and provides a community service.
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